shelf talkers

I love the name of this medium because it is exactly what it sounds like: a sign on a shelf that "talks" to you as you pass buy. It is yet another way for advertisers to try and get you as you make your shopping decisions, a last minute purchase that may pay off.

We have been working with an awesome client for almost two years now. Sol Simple is out of Nicaragua. They are a small, environmentally conscious company selling sun dried fruit, nuts, coffee, noni, honey and chocolate. We love working with them. Here are some lines that T wrote for their shelf talkers. A great client always has a sense of humor.