the process

So I thought I would share a bit about the process of coming up with someone's identity [I actually hate that it is called identity because a person's identity has nothing to do with a logo or letterhead]. In doing the Oijoy Photo stuff it helped that I knew Janet and a little bit of her style. I tried to stick with simplicity, grace, and a vintage modern feel.

I gave Janet a lot of options (I always give at least three, it makes the process much quicker in the long run). Here are a few (besides what she decided to go with ... which was one of my favorites).