elixir

Being that it's Tuesday we have to tell you about Elixir. Out of San Fran, Elixir is one of those design firms that continually puts out absolutely beautiful work. Everything they do is SO well crafted. They gracefully bridge the gap between traditional and modern. There catalog work is the best I know (see my Sundance post). The Athleta catalog is no longer designed by Elixir and it shows in the the overall design and photography. I used to eat that catalog up.